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Design and AI systems studio. Dallas, Texas.

Design with a straight face.

Poke it. It doesn't mind.

Horton Studio designs brands and websites, shoots the video and photos, and builds the AI systems that quietly run behind them.

Founded in Dallas. Still there.

02 · The crafts

What we do

Six crafts, one roof. Point at one and the mark gets made the way that craft would make it.

Brand identityPrinted on paper, where a mark has to work first.

03 · Systems

The quiet machinery

Agents and automations that read, sort, file and chase. People keep the judgment calls.

Runs since you arrived: 0
One email, start to finish.Tap a step to run it from there.
  • Reads it, sorts it

Whatever you already use. We make it talk to the rest.

  • Claude
  • OpenAI
  • n8n
  • Make
  • Zapier
  • Supabase
  • Postgres
  • Stripe
  • HubSpot
  • Slack
  • Notion
  • Twilio
  • Google Workspace
  • Vercel

04 · The process

How it's made

Find the work

We map how your week really runs, chore by chore. Then we sort it: what a system should carry, and what stays with a person.

A normal TuesdayAutomate 0Keep 0
  • Chase unpaid invoicesAutomate
  • Copy leads into the CRMAutomate
  • Call the upset clientKeep
  • Answer "where's my order?"Automate
  • Quote from a voicemailAutomate
  • Decide the new priceKeep
  • Sort the shared inboxAutomate
  • Monday's numbersAutomate
  • Pick the hero photoKeep
  • Book the site visitAutomate
  • Rename files for printAutomate
  • Say thanks properlyKeep

Make the look

Type, color and the rules between them. Decided once, used everywhere, including the email a system sends at 2 a.m.

AaSaira CondensedBricolage Grotesque
  1. DisplayMake it bold.
  2. LeadThen make it work.
  3. BodyEvery pixel has a reason. A few have two.
  • Slab
  • Plate
  • Chip

Build the machine

The site and the system, built together. Pages on one side, the plumbing between your tools on the other.

The site
The system
  1. Form
  2. Claude
  3. HubSpot
  4. Slack

Let it run

It goes live and keeps going. We watch it, tune it, and leave it alone when it's right.

TodayRunning
  1. 07:58Overnight orders sorted. Two flagged for a person.
  2. 08:14New lead in. Sales knew before the coffee did.
  3. 09:02Invoice sent. Nobody had to remember.
  4. 09:40Quote drafted from three photos and a voicemail.
  5. 10:31CRM updated. Nobody typed anything.
  6. 11:47"Where's my order?" answered. Politely, again.
  7. 13:20Supplier price change caught before it reached a quote.
  8. 15:05Site visit booked. The calendars agreed with each other.
  9. 16:45Monday's report written. On Friday.
  10. 18:30Everyone went home. It didn't.

05 · The rules

House rules

Posted by the door. Mostly for us.

  • 01

    Make it bold.

    Then make it work.
  • 02

    Every pixel has a reason.

    A few have two.
  • 03

    Meetings end on time.

    Early, if we're honest.
  • 04

    Automate the boring parts.

    Never the taste.
  • 05

    It ships when it looks right.

    Not before. Rarely after.